FlexTeam Corporate Board Case Study: Rekor Systems

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Rekor Systems: Corporate Board Case Study

Rekor Systems: Corporate Board Case Study

Rekor Systems is a leading provider of public safety and vehicle recognition systems powered by artificial intelligence and machine learning. Rekor’s solutions help customers in over 60 countries with security and surveillance, public safety, electronic toll collection, brand loyalty, parking operations, banking and insurance, logistics, and traffic management. Rekor uses the power of artificial intelligence to analyze video streams and transform them into actionable information.

Challenge

Rekor was preparing a nationwide launch for a new, comprehensive school safety program, OnGuard, to enhance student safety. To successfully launch OnGuard, Rekor needed to develop marketing materials to educate decision-makers. Additionally, Rekor wanted to shape the conversation related to smart technology solutions for school security and the safety of children.

Rekor Systems vehicle recognition systems - Corporate Board Case Study

How FlexTeam Helped

Using the new program’s features as inputs, FlexTeam reviewed and assessed the latest research and trends related to school safety and school safety technology solutions. Utilizing the empirical evidence, FlexTeam crafted a white paper to explain the need for the OnGuard solution and how OnGuard addresses unmet safety and security needs for schools.

FlexTeam Results

FlexTeam’s research was used in the development of the press release announcing the launch of OnGuard. The white paper was used with the press release and media outreach to support a successful launch. The white paper is currently being used for sales education efforts targeted toward school district administrative officials, municipality officials, and local law enforcement officials.